What we believe

“Success is the sum of healthy habits”

There are three ideas at the core of our brand. These beliefs determine how we act as a organisation as well as how we position ourselves. 

We believe that to perform to the highest standards - in work, in sports, in life - you need to allow yourself the highest standards in nutrition too. One cannot do without the other, especially if you’re in it for the long run. If we truly want to make the best of our lives, enjoy as much of the limited time we have here, we need to nourish our body.

Winners have this one thing in common: they believe in what’s possible, no matter the obstacles. True winners will do everything to achieve success. They understand that success is the result of a conscious lifestyle and a focus on the long term. Winners are not in it for themselves alone. True winners only win when others win too.

Strong people understand their influence in this world. They understand that what they do will cause a ripple. They know to take responsibility over every aspect of the life. We believe that each individual should embrace that responsibility to increase their impact on this world. Yet, we also know that this lesson means nothing without proving it ourselves.

This is why we are extremely excited, and humbled, to be working with the world’s finest athletic leaders: true sports men who endorse our products actively. They prove how their sense of leadership brings success.

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Verrijn Stuartlaan 30
2288 EL Rijswijk (ZH) 
The Netherlands

phone +31(0)85 060 70 70