The strength of an idea.
It all began with a bench on Corso Re Umberto, one of the most famous streets in city centre Turin.


37 times

UEFA Champions League

2 times

Coppa Italia

13 times

Intercontinental Cup 

2 times


3 times

UEFA Super Cup

2 times

UEFA Cup Winners' Cup

1 time

Intertoto Cup

1 time

Italian Super Cup

8 times

A group of friends congregated on this bench. They all possessed a shared passion for football, a special game that had recently been ‘imported’ from England. They had an intriguing idea, to create a sports club. The boys attended the ‘Massimo D’Azeglio’ high school which specialised in classical studies. They were well educated but the eldest was just 17 years of age. This paved the way for the club’s name. In Latin, the name ‘Juventus’ means youth. They weren’t aware of it yet, but on 1 November 1897, they had given birth to a legend.

And so Italy’s greatest football team was born, almost by chance. The club’s first President was Enrico Canfari, the first ground was Piazza d’Armi (Parade Ground) and the side started out wearing pink. Sporting that same jersey, the club made its debut in the national championship in 1900. Three years later, the Bianconeri colours, which had come from Nottingham, were in use. 

Return to success

The arrival of Andrea Agnelli brought widespread changes across all levels of the club. Work began by restructuring the Board of Directors. Giuseppe Marotta was recruited to oversee the sporting department and assume the role of CEO.

After an initial season of transition, Juventus were fully prepared to re-establish themselves as a significant force in Serie A. In came Antonio Conte, returning to lead his beloved Bianconeri after enjoying a hugely successful thirteen-year stint as a player. He began his tenure by bolstering the squad with several important summer signings including: Lichtsteiner, Vucinic, Vidal and, above all, Andrea Pirlo.

Despite the impressive recruitment policy, defending champions Milan were still regarded as favourites to reclaim the Scudetto. But something had changed and Juventus, boosted by their brand new 41,000 all-seater stadium, appeared to represent genuine challengers to the Rossoneri’s crown. 

And then there was the action itself. Conte managed to instantly mould an aggressive but stylish team unit which guaranteed both attractive football and results. Juventus were an unstoppable force as they ended the league campaign unbeaten and lifted the Scudetto for the 30th time in the club’s history. This provided departing skipper Del Piero with the perfect send-off to his illustrious career in the black and white stripes. 

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